- Sustained development of the communication, marketing, media and digital professions in Morocco since the 2000s.

- Constantly evolving environment with a highly competitive open market where public and private Moroccan actors are convinced of the added value of an ``intelligent`` communication.

- With the public education system in crisis, the private sector has become a preferred alternative for graduates to access quality training in line with the expectations of the job market.

- Higher education (public and private) has grown steadily in recent years, with student enrollment more than doubling since 2010 and this trend is expected to continue with the growing number of baccalaureate graduates.

- Private education has grown steadily over the past ten years, especially in large cities where 70-80% of students are enrolled in private schools.

- The private education sector still has great potential for development of quality institutions.

- A 45-rooms boutique hotel in Gueliz, downtown Marrakech, the leading tourist destination.